When it comes to management, digital marketing in general and SEO in particular can undoubtedly be a headache for many different types of companies. When it comes to search engine optimisation (SEO), there is a great deal of false information, falsehoods, and myths, and this spans the gamut from understanding SEO to managing it, and even passing it up to a reliable managed SEO service at various stages.
As a result of this, many small and medium-sized businesses (SMEs) are frequently uncertain about the cost of working with a service provider for SEO and are often confused as to whether or not they should go with a managed SEO provider for their digital marketing requirements. These five misconceptions continue to circulate often within the business world, despite our best efforts to dispel them. Therefore, in an effort to dispel these misconceptions, we have decided to write this post on the five myths that need to be busted concerning managed search engine optimisation services.
1. Managed search engine optimisation ensures marketing success with a measurable return on investment
False. The performance of a marketing campaign can be evaluated using a variety of metrics. The objectives of a certain campaign are what determine whether or not you consider it successful. However, regardless of which area of digital marketing you are discussing, including SEO, you should always include quantitative and qualitative data in addition to key performance indicators (KPIs).
What exactly does this entail? This entails that specific figures and indicators do not necessarily tell the complete story by themselves. Do not be mistaken. Measurements are vital. You need to take into consideration organic to sponsored search traffic, conversion rates, email reports, and a wide variety of other possible quantitative KPIs. Having said that, it does not negate the possibility that market intelligence, market expertise, and acquired assets (for example, news that is widely shared on major social media platforms) might have a significant bearing on the level of success that an organisation achieves. When working with a managed SEO provider, it is important to not only concentrate on the tangible or quantitative aspects of the service, but also on the intangible or soft metrics, such as brand recognition, brand interest, recall, and so on.
2. In order to achieve results, only huge marketing agencies are capable
This is not the case at all. For a small or medium-sized business, the prospect of merging with a large and highly successful agency might be very appealing. Take a look at the list of her customers! They have worked with a number of well-known businesses. That indicates that it is a good fit for you, doesn’t it? Certainly not in every case. It is not important how large the agency is; rather, what matters is how well it can fulfil the requirements of your company. It is important to keep in mind that just because an SEO firm or service provider has 100 employees does not mean that they will immediately produce more results than one that just has 14 people. If you work with a large firm, your account will generally only be handled by a small team of people.
In point of fact, the contrary is frequently the case. Managed SEO companies that are focused on client demands are always better equipped to adapt to the changing needs of your business and can pay you the type of attention that you will seldom obtain from a larger organisation. This is because of the client-first mentality of managed SEO providers. The world of digital marketing and SEO can shift drastically in a single moment to accommodate the ever-shifting landscape of your sector. When a corporation is more adaptable, it is better able to stay abreast of emerging tendencies.
3. You are going to have to spend a lot of money in the beginning
False. A traditional digital marketing plan that makes use of affiliate marketing, pay-per-click advertising, and social media may incur higher costs. Even more unfortunate is the fact that the majority of this money must be spent in advance, all at once. To our relief, SEO does not function in that manner.
It is feasible to spread the cost of your investment over a period of one month, one quarter, or one year if you work with the correct managed SEO service. You can join up with a managed SEO agency and move forward in a way that is practical, manageable, and tiny if you pay for the service using an interim payment plan. You don’t need to spend your entire marketing budget on the big initial marketing costs when you can test out different strategies first and then use the most successful ones. Don’t let someone tell you to spend your full budget in advance if it doesn’t suit you.
4. Collaborating with a managed search engine optimisation service provider can be challenging
Absolutely untrue. If you believe that collaborating with a managed SEO provider is challenging, it’s just because you believe that they lack the time and resources necessary to accomplish the job properly. However, such is not the situation. It is possible that certain managed SEO firms now operating in the industry are not very adept at maintaining open lines of contact with their customers. However, in our opinion, the exception validates the rules.
If you choose the correct service, they will modify the communication style and frequency to fit the requirements of your company. Must be willing to talk on the phone once a week. If you wish to contact with your managed SEO service on a more regular basis, you may inform them that you require availability from them at any point in the day, and they will undoubtedly comply with your request. You won’t run into any problems if you have an open mind and centre your attention on your expectations.
5. The service provider is unable to meet all of your requirements at this time
False. Some businesses are under the impression that they need their own own marketing department in order for their digital presence to stay up with the rapid speed of industry change. On the other hand, this is not even remotely accurate. You can anticipate that any firm you collaborate with will stay up with your requirements on a monthly basis because modern SEO companies are accustomed to adjusting to modifications in the enterprises of their customers.
Conclusion
Keep in mind that a professional managed SEO provider will make sure to perform their research. They will have an understanding of your industry that is comparable to yours. In addition, in contrast to their own salespeople, they are able to apply their experience in a variety of fields and industries to fulfil the requirements of your company. I am going to assume that you now have a clearer understanding of the misconceptions that were clouding your judgement as well as what the truth is like for managed SEO services.
